Revenue models in cloud computing

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dc.contributor.author Ojala, Arto
dc.contributor.author Tyrväinen, Pasi
dc.date.accessioned 2012-09-18T04:56:49Z
dc.date.available 2012-09-18T04:56:49Z
dc.date.issued 2012
dc.identifier.citation Ojala, A., & Tyrväinen, P. (2012). Revenue models in cloud computing. In E. Prakash (Ed.), Proceedings of 5th Computer Games, Multimedia & Allied Technology Conference (CGAT 2012) (pp. 114-119). Singapore: GSTF. fi
dc.identifier.issn 2251-1679
dc.identifier.other TUTKAID_51083
dc.identifier.uri http://hdl.handle.net/123456789/38558
dc.description.abstract Cloud computing brings new possibilities, allowing software firms to sell their software products using the Software-as-a-Service (SaaS) model. SaaS provides opportunities for flexible pricing but creates challenges on how to achieve a profitable revenue stream. In this multi-case study, the revenue models of five SaaS providers were examined. The main interest of the study was to investigate the different revenue models and the reasons for using particular revenue models. The revenue models were found to be mainly based on software renting, with a variety of pricing strategies. For SaaS providers, software renting generates a steady and predictable stream of revenue. The software renting model is also attractive to customers because (i) it facilitates prediction of the actual costs of the software, (ii) it decreases initial investments costs, and (iii) it makes it possible to purchase the software without special budgeting or the approval of top management. Interestingly, none of the firms used the commonly cited pay-per-use model. fi
dc.format.extent 135
dc.language.iso eng
dc.publisher GSTF
dc.relation.ispartof Proceedings of 5th Computer Games, Multimedia & Allied Technology Conference (CGAT 2012)
dc.relation.uri http://dl.globalstf.org/index.php
dc.rights © GSTF. This is an author's final draft version of an article whose final and definitive form has been published by GSTF.
dc.subject.other Revenue models en
dc.subject.other Cloud computing en
dc.subject.other Cloud business models en
dc.subject.other Case study en
dc.subject.other SaaS en
dc.title Revenue models in cloud computing
dc.type Conference paper en
dc.identifier.urn URN:NBN:fi:jyu-201209112363
dc.subject.kota 520
dc.contributor.laitos Department of Computer Science and Information Systems en
dc.contributor.laitos Tietojenkäsittelytieteiden laitos fi
jyx.tutka.ksname Proceedings of 5th Computer Games, Multimedia & Allied Technology Conference (CGAT 2012)
jyx.tutka.pagetopage 114-119
dc.type.uri http://purl.org/eprint/type/SubmittedConferencePaper
dc.date.updated 2012-09-11T03:30:05Z
dc.description.version Author's Final draft
eprint.status http://purl.org/eprint/type/status/PeerReviewed

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