Bowling together - applying Robert Putnam’s theories of community and social capital to public relations

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dc.contributor.author Luoma-aho, Vilma
dc.date.accessioned 2012-08-08T10:26:29Z
dc.date.available 2012-08-08T10:26:29Z
dc.date.issued 2009
dc.identifier.citation Luoma-aho, V. (2009). Bowling together - applying Robert Putnam’s theories of community and social capital to public relations. In Ihlen, & Fredrikson (Eds.), Public Relations and Social Theory : Key Figures and Concepts, pp. 231-251. Lontoo: Routledge
dc.identifier.uri http://hdl.handle.net/123456789/38271
dc.description.abstract Although the concept of Social Capital is by no means new, it has certainly spread more widely due to the writings of Robert D. Putnam. His writings have underlined the importance of civic engagement and social ties for the welfare of individuals and societies at large. Putnam’s theories lay the foundation for an understanding of the broader societal functions of public relations, and offer useful concepts and ideas for both theory and practice. Putnam’s theory of social capital posits that the success of societies greatly depends on the horizontal bonds of collaboration: only long-term relations, such as associations and clubs, are able to generate the cohesion that brings societal benefits such as lower crime rates, increased health, happiness and even economic prosperity. Putnam’s writings are timely in a world of increased uncertainty and increasingly fractured publics. The creation and maintenance of organizational social capital can be seen as a foundation for public relations and as spanning the boundaries of PR through topics such as stakeholder thinking, corporate social responsibility and relationship management. In fact, organizations with reciprocal, trusting stakeholder networks can be understood as having high amounts of social capital. fi
dc.language.iso eng
dc.publisher Routledgea, a division of Taylor & Francis
dc.relation.ispartof Public Relations and Social Theory : Key Figures and Concepts/Edited by Ihlen, O., Van Ruler, B. & Fredrikson, M. (Eds.). - ISBN 978-0-415-99785-0.
dc.relation.uri http://www.routledge.com/books/details/9780415997867/
dc.rights © 2009 Taylor & Francis. This is an author's final draft version of an article 'Bowling Together – Applying Robert Putnam’s Theories of Community and Social Capital to Public Relations' whose final and definitive form has been published in the book 'Public Relations and Social Theory : Key Figures and Concepts'. Reproduced by permission of Taylor and Francis Group, LLC, a division of Informa plc.
dc.subject.other PR fi
dc.subject.other suhdetoiminta fi
dc.subject.other sosiaalinen pääoma fi
dc.subject.other public relations fi
dc.subject.other social capital fi
dc.title Bowling together - applying Robert Putnam’s theories of community and social capital to public relations
dc.type Book item en
dc.identifier.urn URN:NBN:fi:jyu-201208082138
dc.contributor.laitos Historian ja etnologian laitos fi
dc.contributor.laitos Department of History and Ethnology en
dc.contributor.oppiaine Taloushistoria fi
dc.type.uri http://purl.org/eprint/type/SubmittedBookItem
dc.description.version Author's Final draft
eprint.status http://purl.org/eprint/type/status/NonPeerReviewed

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