Social networks : promoting Mexican popular cultures and building a participatory culture

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Show simple item record Montes Vega, Diana 2012-07-17T04:24:12Z 2012-07-17T04:24:12Z 2012
dc.identifier.uri en
dc.description.abstract For over 30 years, the General Direction of Popular Cultures has been in charge of promoting, preserving, and disseminating the cultural diversity of Mexico, regarding indigenous and popular cultural practices. With the increasing popularization of Social Networks, it has become almost indispensable to join Social Networks in order to exist digitally, weather you are an individual, an institution or government. Taking this fact in consideration, in 2011 the Direction of Popular Cultures joined the most utilized social Networks in México: Twitter, Facebook and YouTube, as a way to keep users updated about the activities and general information generated by the Direction. Departing form the point of view that considers Internet as a democratic space where everyone has an equal right to be represented in, this thesis explores the use that the governmental institution has given to Social Networks, and how they interact with their users to get fulfilled the institutional goals of disseminate the knowledge about indigenous cultures while trying to create a participatory culture. This research is a qualitative case study, consisting of a set of practices of interpretation of the data publicly available through Social Networks, stressing how the social experience is created and given meaning with the utilization of Social Network Services to disseminate information. As analytical objective, it has been determinate to describe the usage given to Social Media in terms of cultural promotion, diffusion of popular cultures and construction of a participatory culture, focusing on the relationships among culture, power, class struggle, participation and ownership of the media.
dc.format.extent 90 sivua
dc.language.iso eng
dc.rights This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited. en
dc.rights Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty. fi
dc.rights openAccess fi
dc.subject.other Popular Mexican Cultures
dc.subject.other Participatory Culture
dc.subject.other Social Networks
dc.subject.other indigenous Mexican Cultures
dc.subject.other Media. Meksikon populaarikulttuurit
dc.subject.other osallisuuden kulttuuri
dc.subject.other yhteisölliset verkkopalvelut
dc.subject.other alkuperäiskansojen kulttuurit Meksikossa
dc.title Social networks : promoting Mexican popular cultures and building a participatory culture
dc.identifier.urn URN:NBN:fi:jyu-201207172090
dc.subject.ysa populaarikulttuuri
dc.subject.ysa verkkopalvelut
dc.subject.ysa media
dc.subject.ysa alkuperäiskansat
dc.subject.ysa kulttuuri
dc.subject.ysa sosiaalinen media
dc.subject.ysa Meksiko
dc.type.dcmitype Text en
dc.type.ontasot Pro gradu fi
dc.type.ontasot Master’s thesis en
dc.contributor.tiedekunta humanistinen tiedekunta fi
dc.contributor.tiedekunta Faculty of Humanities en
dc.contributor.laitos taiteiden ja kulttuurin tutkimuksen laitos fi
dc.contributor.laitos Department of Art and Cultural Studies en
dc.contributor.yliopisto University of Jyväskylä en
dc.contributor.yliopisto Jyväskylän yliopisto fi
dc.contributor.oppiaine Digital Culture (maisteriohjelma) fi
dc.contributor.oppiaine International Master's Degree Programme in Digital Culture en 2012-07-17T04:24:13Z

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