Risk communication and risk perception : the case of nuclear power public debate in Lithuania

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dc.contributor.author Kairytė, Jurgita
dc.date.accessioned 2012-06-27T10:48:20Z
dc.date.available 2012-06-27T10:48:20Z
dc.date.issued 2012
dc.identifier.uri http://urn.fi/URN:NBN:fi:jyu-201206271972 en
dc.identifier.uri http://hdl.handle.net/123456789/38111
dc.description.abstract The purpose of the present study is to investigate the risk communication of organizations and risk understanding, or risk perception, of the public at large. The theoretical analysis generates the methodological model of risk communication and risk perception. This framework provides the ground for the empirical study focusing on nuclear power debate in Lithuania with the purpose of investigating the overall risk communication of Lithuanian organizations in relation to nuclear power issues, as well as citizens’ perceptions about the technology. The empirical investigation is based on a content analysis of qualitative data concerning risk communication of the target organizations, as well as secondary data analysis of a quantitative data set related to risk perceptions of the public. The results show that the present study is consistent with other research claiming that risk communication should be guided by the risk perceptions of the public at large. Communication about risks should be a continuous dialogue between risk professionals and the public. Moreover, it should be based on the concerns of the target audience and tailored according to the needs of various public groups. While communicating about risks, organizations should also keep in mind the importance of mutual trust.
dc.format.extent 84 s.
dc.language.iso eng
dc.rights This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited. en
dc.rights Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty. fi
dc.subject.other Risk
dc.subject.other risk communication
dc.subject.other risk perception
dc.subject.other nuclear power
dc.subject.other nuclear energy
dc.subject.other nuclear power plant
dc.subject.other Lithuania
dc.subject.other Ignalina nuclear power plant
dc.title Risk communication and risk perception : the case of nuclear power public debate in Lithuania
dc.type Book en
dc.identifier.urn URN:NBN:fi:jyu-201206271972
dc.subject.ysa riskit
dc.subject.ysa viestintä
dc.subject.ysa organisaatioviestintä
dc.subject.ysa ydinenergia
dc.subject.ysa ydinvoimalat
dc.subject.ysa Liettua
dc.type.dcmitype Text en
dc.type.ontasot Pro gradu fi
dc.type.ontasot Master's thesis en
dc.contributor.tiedekunta Humanistinen tiedekunta fi
dc.contributor.tiedekunta Faculty of Humanities en
dc.contributor.laitos Viestintätieteiden laitos fi
dc.contributor.laitos Department of Communication en
dc.contributor.yliopisto University of Jyväskylä en
dc.contributor.yliopisto Jyväskylän yliopisto fi
dc.contributor.oppiaine yhteisöviestintä fi
dc.date.updated 2012-06-27T10:48:22Z

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