Online authority communication during an epidemic : A Finnish example

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dc.contributor.author Tirkkonen, Päivi
dc.contributor.author Luoma-aho, Vilma
dc.date.accessioned 2012-04-02T10:14:05Z
dc.date.available 2012-04-02T10:14:05Z
dc.date.issued 2011
dc.identifier.citation Tirkkonen, P., & Luoma-aho, V. (2011). Online authority communication during an epidemic: A Finnish example. Public Relations Review, 37 (2), 172-174 . doi:10.1016/j.pubrev.2011.01.004
dc.identifier.issn 0363-8111
dc.identifier.uri http://hdl.handle.net/123456789/37661
dc.description.abstract Social media is creating new challenges for authority communications during crises, such as a pandemic. This study examined Finnish citizens’ opinions about authorities as crisis managers during the swine flu epidemic of 2009-2010 and examined the success of authority intervention to online discussion forums. Through a content analysis carried out at the discussion forums, the study showed that though authorities are highly trusted in general in Finland, this trust is not extended to the online environment. Online, civilians did not trust authorities and the protective actions taken. Moreover, the authorities’ intervention to the discussion forums aimed at correcting false information and shaping opinions seemed to fail, as the intervention was carried out too late and with too little resources. The paper calls for more proactive authority communication that would establish a dialogue with citizens before a crisis to ensure credibility during difficult times. fi
dc.language.iso eng
dc.publisher Elsevier
dc.relation.ispartofseries Public Relations Review
dc.rights Copyright © 2011 Elsevier Inc. This is a final draft version of an article whose final and definitive form has been published in the journal 'Public Relations Review' by Elsevier.
dc.subject.other authority communications en
dc.subject.other crisis en
dc.subject.other online discussion forums en
dc.subject.other social media en
dc.subject.other viranomaisviestintä fi
dc.subject.other kriisit fi
dc.subject.other keskustelupalstat fi
dc.subject.other sosiaalinen media fi
dc.title Online authority communication during an epidemic : A Finnish example
dc.type Article en
dc.identifier.urn URN:NBN:fi:jyu-201204021502
dc.subject.kota 518
dc.contributor.laitos Viestintätieteiden laitos fi
dc.contributor.laitos Department of Communication en
dc.type.uri http://purl.org/eprint/type/SubmittedJournalArticle
dc.identifier.doi doi:10.1016/j.pubrev.2011.01.004
dc.description.version Author's Final draft
eprint.status http://purl.org/eprint/type/status/PeerReviewed

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