Characteristics of the subscription revenue model used in SaaS applications

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dc.contributor.author Turunen, Helinä
dc.date.accessioned 2012-02-17T09:26:04Z
dc.date.available 2012-02-17T09:26:04Z
dc.date.issued 2012
dc.identifier.uri http://hdl.handle.net/123456789/37397
dc.description.abstract Turunen, Helinä Characteristics of the subscription revenue model used in SaaS applications Jyväskylä: University of Jyväskylä, 2012, 22 p. Information Systems, Bachelor’s Thesis Supervisor: Ojala, Arto Cloud service and cloud business have increased tremendously in the last few years. Both the technology and business aspect of cloud services have been studied widely, especially the advantages of cloud computing from the cus-tomer perspective. Cloud service pricing and its characteristics have been stud-ied less than the technology and business models, and this thesis concentrates on the characteristics, advantages and disadvantages of the subscription model used in Software as a Service (SaaS) applications. The thesis is based on a literature review conducted by using various academic article databases such as IEEE Explore and ACM Digital Library. The research was conducted by using academic articles and up-to-date Internet resources. Among the principle findings of this research is that the characteristics of the subscription model are closely related to the already know characteristics of cloud services. The most surprising finding was how using the subscription model motivates the software developers to create better software faster and more efficiently when compared to traditional software models. From the customer point of view, a negative finding was the possible customer lock-in effect caused by the subscription model together with the SaaS delivery model, as the combination might cause enormous switching costs should such a change be required. The profitability of the subscription model should be analyzed from the customer perspective as well as the provider perspective. This should be done with a view to reducing the negative aspects and increasing customer satisfaction even further. fi
dc.language.iso eng
dc.subject.other software as a service fi
dc.subject.other cloud business fi
dc.subject.other cloud software fi
dc.subject.other cloud services subscription model fi
dc.subject.other revenue model fi
dc.title Characteristics of the subscription revenue model used in SaaS applications
dc.type Book en
dc.identifier.urn URN:NBN:fi:jyu-201202171204
dc.type.dcmitype Text en
dc.type.ontasot Kandidaatintutkielma fi
dc.type.ontasot Bachelor's thesis en
dc.contributor.tiedekunta informaatioteknologian tiedekunta fi
dc.contributor.laitos Tietojenkäsittelytieteiden laitos fi
dc.contributor.yliopisto University of Jyväskylä en
dc.contributor.yliopisto Jyväskylän yliopisto fi

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