Corporate Citizenship and Stakeholder Engagement : Maintaining an Equitable Power Balance

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Show simple item record Ihugba, Bethel Uzoma Osuji, Onyeka K. 2012-01-30T08:55:19Z 2012-01-30T08:55:19Z 2011
dc.identifier.citation Ihugba, B.U. & O.K. Osuji (2011). Corporate Citizenship and Stakeholder Engagement : Maintaining and Equitable Power Balance. EJBO, Vol. 16, No. 2, pp. 28-38.
dc.identifier.issn 1239-2685
dc.description.abstract This paper proposes an engagement oriented corporation-stakeholder relationship in Corporate Social Responsibility (CSR) programmes. It is a proposition which poses the two connected questions of how to move from solely public relation driven stakeholder management to social development oriented stakeholder participation (engagement) and how Stakeholder Engagement can be measured. On the backdrop of Arnstein’s (1969) citizenship participation model and reasons for Stakeholder Engagement framework, the paper argues that Stakeholder Engagement is attainable and measurable. It argues that though Arnstein’s citizenship participation model was originally intended for the relationship between government and local communities, the ever rising power of corporations makes the principle adaptable and transferable to corporate-stakeholder relationship. It proposes that by placing the reasons for stakeholder participation against levels of participation it will be possible to develop an inclusive Stakeholder Engagement model, render Stakeholder Engagement measurable and contribute in laying a foundation for developing a proactive approach to sustainable CSR that positively benefits both the company and society. en
dc.language.iso eng
dc.publisher Business and Organization Ethics Network (BON)
dc.relation.ispartofseries EJBO : Electronic Journal of Business Ethics and Organizational Studies
dc.rights © Business and Organization Ethics Network (BON)
dc.rights openAccess fi
dc.title Corporate Citizenship and Stakeholder Engagement : Maintaining an Equitable Power Balance
dc.type Article en
dc.identifier.urn URN:NBN:fi:jyu-201201301092

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