Managing Mental Standards with Corporate Citizenship Profiles

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dc.contributor.author Olkkonen, Laura
dc.contributor.author Luoma-aho, Vilma
dc.date.accessioned 2012-01-27T09:36:03Z
dc.date.available 2012-01-27T09:36:03Z
dc.date.issued 2011
dc.identifier.citation Olkkonen, L. & Luoma-aho, V. (2011). Managing Mental Standards with Corporate Citizenship Profiles. EJBO, Vol. 16, No. 1, p. 13-20.
dc.identifier.issn 1239-2685
dc.identifier.uri http://hdl.handle.net/123456789/37268
dc.description.abstract Stakeholder expectations of corporate responsibility are growing and thus understanding the dynamics of expectations is becoming important for companies. Stakeholder expectations that are met open doors for stakeholder favor, whereas unmet expectations may hinder or even prevent collaboration. While all companies are expected to be responsible enough to keep away from causing harm to others, a competitive edge can only be achieved if the minimum expectations are exceeded. The paper suggests that companies can both exceed and manage stakeholder expectations in practice by building up a corporate citizenship profile that gives direction to their specialization in responsibility. This niche can be labeled for example environmental, cultural or technological corporate citizenship. The value of such labeling is that it can make the corporate responsibility of an individual company easier to communicate. This is important, as creating competitive edge with responsibility sets high standards for communication, since stakeholders view messages concerning responsibility with a great deal of criticism, or even cynicism. As good deeds of today tend to turn into expectations of tomorrow, meeting stakeholder expectations can become crucial for company success. Thus, expectations need to be both understood and managed. en
dc.language.iso eng
dc.publisher Business and Organization Ethics Network (BON)
dc.relation.ispartofseries EJBO : Electronic Journal of Business Ethics and Organizational Studies
dc.relation.uri http://ejbo.jyu.fi
dc.rights © Business and Organization Ethics Network (BON)
dc.subject.other stakeholders en
dc.subject.other expectations en
dc.subject.other corporate citizenship en
dc.subject.other osakkeenomistajat fi
dc.subject.other odotukset fi
dc.subject.other yrityskansalaisuus fi
dc.title Managing Mental Standards with Corporate Citizenship Profiles
dc.type Article en
dc.identifier.urn URN:NBN:fi:jyu-201201271082
dc.type.uri http://purl.org/eprint/type/JournalArticle

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