Intercultural communication in experience tourism in the Inari area

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Show simple item record Sipola, Anne 2011-12-26T09:43:50Z 2011-12-26T09:43:50Z 2011
dc.identifier.uri en
dc.description.abstract Tiivistelmä – Abstract Multicultural people both live in and visit the Inari area, where tourism is the main industry. Interaction between tourists and people working in the tourism industry is an essential part of the experience provided to the tourists. The focus of this study is on how multicultural workers in experience tourism in Inari area interact with international tourists. Another focus is how the workers act together as a multicultural team. The empirical part of this study focuses on one company located in the municipality of Inari. The interviews concentrated on gathering stories of both successful as well as challenging events of the interaction and teamwork. The stories were analyzed using a narrative structure. Due to the small amount of stories gathered, the rest of the transcribed interview data was also analyzed by using content analysis. The analyzed data was divided into two categories: tourist-worker interaction and multicultural teamwork. These two main categories were further divided into subcategories, namely: language, communicative competencies, professional competencies and intercultural awareness. These subcategories were discussed following a review of intercultural communication literature. Multicultural teamwork has two subcategories: teamwork and “it always works for us”. These were discussed following a review of multicultural teamwork literature. In the case study company, the success factors are: careful planning and training, good co-operation between the teams, flexibility, as well as experienced and professional workers. The findings show that the workers in the experience tourism industry need foreign language, interaction, and intercultural skills as well as their professional competencies. The major challenges the workers face when interacting with tourists are most likely caused by the assumption of the similarities and the difficulties in interpreting nonverbal communication. The analysis of the multicultural team remains rather superficial due to the work division of the case company. Based on the findings of this research the influence of multiculturalism of Inari does not seem to have a significant impact on the interaction and teamwork in the case study company.
dc.format.extent 81 sivua
dc.language.iso eng
dc.rights This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited. en
dc.rights Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty. fi
dc.rights openAccess fi
dc.subject.other Asiasanat – Keywords Intercultural communication
dc.subject.other multiculturalism
dc.subject.other experience tourism
dc.subject.other interaction
dc.subject.other multicultural teamwork
dc.title Intercultural communication in experience tourism in the Inari area
dc.type Book en
dc.identifier.urn URN:NBN:fi:jyu-2011122611849
dc.subject.ysa kulttuurienvälinen viestintä
dc.subject.ysa monikulttuurisuus
dc.subject.ysa elämysmatkailu
dc.subject.ysa vuorovaikutus
dc.subject.ysa tiimityö
dc.subject.ysa Inari
dc.type.dcmitype Text en
dc.type.ontasot Pro gradu fi
dc.type.ontasot Master’s thesis en
dc.contributor.tiedekunta humanistinen tiedekunta fi
dc.contributor.tiedekunta Faculty of Humanities en
dc.contributor.laitos viestintätieteiden laitos fi
dc.contributor.laitos Department of Communication en
dc.contributor.yliopisto University of Jyväskylä en
dc.contributor.yliopisto Jyväskylän yliopisto fi
dc.contributor.oppiaine Intercultural Communication (maisteriohjelma) fi
dc.contributor.oppiaine Master's Degree Programme in Intercultural Communication en 2011-12-26T09:43:51Z

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