Marketing software in Japan: Success factors in different product strategies

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dc.contributor.author Ojala, Arto
dc.contributor.author Tyrväinen, Pasi
dc.date.accessioned 2011-11-16T07:47:20Z
dc.date.available 2011-11-16T07:47:20Z
dc.date.issued 2008
dc.identifier.citation Ojala, A. & Tyrväinen, P. (2008). Marketing software in Japan: Success factors in different product strategies. Romanian Marketing Review, 3 (4), 53-79.
dc.identifier.other TUTKAID_32332
dc.identifier.uri http://hdl.handle.net/123456789/36955
dc.description.abstract This paper investigates small and medium-sized software firms’ success factors in the Japanese market. Findings of this study suggest that, due to the immaterial nature of software products, distribution and packaging has a less important role, while understanding Japanese business practices is ranked high along with customer satisfaction, honesty, and characteristics of a product. The findings also highlight the importance of distinguishing different kinds of software businesses based on their product strategies when analyzing success factors in a target country. For instance, the Japanese language assumed an important role in enterprise solution firms and in mass market software business, while its role in tailor-made software solution firms was less visible.
dc.language.iso eng
dc.publisher Editura Rosetti Education
dc.relation.ispartof Romanian Marketing Review
dc.rights This is an electronic final draft version of an article whose final and definitive form has been published in Romanian Marketing Review by Editura Rosetti Educational.
dc.subject.other international marketing en
dc.subject.other product strategies en
dc.subject.other Japan en
dc.title Marketing software in Japan: Success factors in different product strategies
dc.type Article en
dc.identifier.urn URN:NBN:fi:jyu-2011111011660
dc.subject.kota 512
dc.contributor.laitos Tietotekniikan tutkimusinstituutti (31.12.2009 saakka) fi
jyx.tutka.volyme 3
jyx.tutka.mnumber 4
jyx.tutka.pagetopage 53-79
dc.type.uri http://purl.org/eprint/type/SubmittedJournalArticle
dc.date.updated 2011-11-10T04:30:21Z
dc.description.version Final draft
eprint.status http://purl.org/eprint/type/status/PeerReviewed

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