Finnair competitive advantage through environmental responsibility

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dc.contributor.author Baumeister, Stefan
dc.date.accessioned 2011-10-06T08:23:07Z
dc.date.available 2011-10-06T08:23:07Z
dc.date.issued 2011
dc.identifier.uri http://urn.fi/URN:NBN:fi:jyu-2011100611502 en
dc.identifier.uri http://hdl.handle.net/123456789/36762
dc.description.abstract Air transportation plays a vital role in many aspects of our every day life. Due to strong growth and the increasing amount of green house gases released, the aviation industry cannot be considered as operating sustainable. To change this all stakeholders of the aviation industry have to act. A special role hereby play the airlines as they can most directly influence the amount of green houses gases released e.g. by operating modern and fuel efficient aircraft. Offering flights that are producing less emissions has its price as e.g. acquiring modern aircraft can be very costly. At the same time competition between airlines is getting continually tougher forcing also established airlines to cut back their costs. The idea of this research is therefore to study how an airline could turn these additional investments into a competitive advantage factor instead of just seeing the costs and risks. One airline which has shown strong commitment to cut back green house gas emissions in the recent years is Finland’s largest airline Finnair. The purpose of this study was to find out how Finnair could gain competitive advantage through its environmental performance. Therefore Finnair’s customer’s opinions and attitudes towards environmental aspects of flying have been studied and analysed with the help of a web-based questionnaire. The results showed that there are air passengers who consider the environment when booking a flight although this was not the majority. The study also found that Finnair’s customers value the fact that Finnair is operating a modern fleet and is offering them the shortest routes but not all of them were ready to pay more for that. The research also detected that many Finnair customers are not aware of Finnair’s outstanding environmental performance. It can therefore be concluded that Finnair should more actively communicate its environmental work to attract new customers and to gain competitive advantage.
dc.format.extent 82 s.
dc.language.iso eng
dc.rights This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited. en
dc.rights Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty. fi
dc.subject.other Finnair
dc.subject.other Aviation
dc.subject.other Competitive Advantage
dc.subject.other Environmental Responsibility
dc.subject.other Corporate Environmental Management
dc.subject.other Finnair.
dc.title Finnair competitive advantage through environmental responsibility
dc.type Book en
dc.identifier.urn URN:NBN:fi:jyu-2011100611502
dc.subject.ysa ilmailu
dc.subject.ysa kilpailuetu
dc.subject.ysa ympäristövastuu
dc.subject.ysa ympäristövaikutukset
dc.subject.ysa ympäristöjohtaminen
dc.type.dcmitype Text en
dc.type.ontasot Pro gradu fi
dc.type.ontasot Master’s thesis en
dc.contributor.tiedekunta Jyväskylän yliopiston kauppakorkeakoulu fi
dc.contributor.tiedekunta Jyväskylä University School of Business and Economics en
dc.contributor.yliopisto University of Jyväskylä en
dc.contributor.yliopisto Jyväskylän yliopisto fi
dc.contributor.oppiaine Corporate Environmental Management en
dc.contributor.oppiaine yritysten ympäristöjohtaminen fi
dc.date.updated 2011-10-06T08:23:08Z

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