Co-creation of value in advertising : an interpretive study from the consumers ́ perspective

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dc.contributor.author Aaltonen, Heli
dc.date.accessioned 2010-11-26T11:58:04Z
dc.date.available 2010-11-26T11:58:04Z
dc.date.issued 2010
dc.identifier.isbn 978-951-39-4077-5
dc.identifier.uri http://urn.fi/URN:ISBN:978-951-39-4077-5 en
dc.identifier.uri http://hdl.handle.net/123456789/25637
dc.language.iso eng
dc.publisher University of Jyväskylä
dc.relation.ispartofseries Jyväskylä studies in business and economics;1457-1986 ;97.
dc.relation.isversionof ISBN 978-951-39-4073-7
dc.subject.other yhteisen arvontuottamisen malli
dc.subject.other advertising
dc.subject.other co-creation of value
dc.subject.other co-production
dc.subject.other consumption
dc.subject.other consumers
dc.title Co-creation of value in advertising : an interpretive study from the consumers ́ perspective
dc.type Diss. fi
dc.identifier.urn URN:ISBN:978-951-39-4077-5
dc.subject.ysa mainonta
dc.subject.ysa arvonluonti
dc.subject.ysa kuluttajat
dc.subject.ysa roolit
dc.subject.ysa räätälöinti
dc.subject.ysa markkinointitutkimus
dc.subject.ysa kulutustutkimus
dc.subject.kota 512
dc.type.dcmitype Text en
dc.type.ontasot Väitöskirja fi
dc.type.ontasot Doctoral dissertation en
dc.contributor.tiedekunta Jyväskylän yliopiston kauppakorkeakoulu fi
dc.contributor.tiedekunta Jyväskylä University School of Business and Economics en
dc.contributor.yliopisto University of Jyväskylä en
dc.contributor.yliopisto Jyväskylän yliopisto fi
dc.subject.method Kvalitatiivinen tutkimus

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