Kauppakorkeakoulu
Uusimmat aineistot
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Forms and Strategies of Personal Influence in “Public” Relations Practices : Evidence from Italy
(Emerald, 2024)Purpose – Personal influence is one of the most powerful strategies to influence publics’ behaviours. Yet, there is scant attention on how personal influence is leveraged for different public relations purposes in different ... -
Big data analytics capability, marketing agility, and firm performance : a conceptual framework
(Routledge, 2024)This study proposes that the proficient use of big data enables organizations to respond swiftly to market opportunities and threats, leading to positive business outcomes. Drawing on research from marketing, information ... -
Management accountants : A gendered image
(Elsevier, 2024)It has been argued that masculinity in the field of accounting is in flux and that new gendered expectations may be emerging. This study takes an important step toward a discussion on management accountants’ gendered image ... -
United and divided : early modern economic history in Finnish and Swedish academic literature
(Routledge, 2024)In this chapter, we analyze Finnish and Swedish economic history research on these countries’ common past (prior to 1809) and the early modern era (defined here as between 1500 and 1850). Using extensive bibliometric ... -
Effects of nurse visit copayment on primary care use : Do low-income households pay the price?
(Elsevier, 2024)Nurses are increasingly providing primary care, yet the literature on cost-sharing has paid little attention to nurse visits. We employ a staggered difference-in-differences design to examine the effects of adopting a ...