Newspapers on sustainable development - a postmodern business perspective

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dc.contributor.author Hellöre, Lise-Lotte
dc.contributor.author Vikström, Björn
dc.date.accessioned 2010-10-05T08:28:17Z
dc.date.available 2010-10-05T08:28:17Z
dc.date.issued 2009
dc.identifier.citation Hellöre, L.-L. & Vikström, B. (2009). Newspapers on sustainable development - a postmodern business perspective. EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 14  (2). Retrieved from http://ejbo.jyu.fi
dc.identifier.issn 1239-2685
dc.identifier.uri http://hdl.handle.net/123456789/25442
dc.description.abstract The paper departs from an urge to understand the operating environment of business firms in the postmodern society. In identifying sustainable development as a key concept, we make use of daily newspapers to explore which values these attach to reporting on sustainable development. After identifying these norms of society, we argue that firms have taken on a role in people’s lives that former pertained to the religious, collective culture. Business organizations provide a sense of belonging in times when people look for new areas of selfidentification. This role has been accepted opportunistically and strategically in the business world. We thus identify a weak SD paradigm, which seems to increasingly appear in our everyday life, whether one is, beside a newspaper reader, primarily a customer or a business manager. en
dc.language.iso eng
dc.publisher Business and Organization Ethics Network (BON)
dc.relation.ispartofseries EJBO - Electronic Journal of Business Ethics and Organization Studies
dc.relation.uri http://ejbo.jyu.fi
dc.subject.other sustainable development en
dc.subject.other values en
dc.subject.other postmodernity en
dc.subject.other identity en
dc.subject.other ethics en
dc.subject.other kestävä kehitys en
dc.title Newspapers on sustainable development - a postmodern business perspective
dc.type Article en
dc.identifier.urn URN:NBN:fi:jyu-201010052953

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