Impressions of Questionable Marketing Practices in Indonesia: The Influence of Gender and Social Desirability Response Bias

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dc.contributor.author Bernardi, Richard A.
dc.contributor.author LeComte, Keri L.
dc.date.accessioned 2010-10-05T06:04:53Z
dc.date.available 2010-10-05T06:04:53Z
dc.date.issued 2008
dc.identifier.citation Bernardi, R. A. & LeComte, K. L.(2008). Impressions of Questionable Marketing Practices in Indonesia: The Influence of Gender and Social Desirability Response Bias EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 13  (1). Retrieved from http://ejbo.jyu.fi
dc.identifier.issn 1239-2685
dc.identifier.uri http://hdl.handle.net/123456789/25417
dc.description.abstract Our research examines the ethical sensitivity of 90 Indonesian business students (61 male and 29 female) toward questionable marketing practices using self-reported data; however, unlike most ethics research, we control for social desirability responsibility bias. In our research, we found that, when social desirability response bias was not considered, there was a significant gender difference. However, we also found that female students scored significantly higher on our measure of social desirability response bias than did their male counterparts. When we considered both gender and social desirability response bias in our models, the differences in ethical sensitivity between genders were mitigated. Consequently, it is our belief that social desirability response bias contaminates much of the self-reported data that is used in academic ethics research. en
dc.language.iso eng
dc.publisher Business and Organization Ethics Network (BON)
dc.relation.ispartofseries EJBO - Electronic Journal of Business Ethics and Organization Studies
dc.relation.uri http://ejbo.jyu.fi
dc.subject.other ethical dilemmas en
dc.subject.other marketing en
dc.subject.other social desirability response bias en
dc.subject.other markkinointi en
dc.subject.other etiikka en
dc.subject.other eettisyys en
dc.title Impressions of Questionable Marketing Practices in Indonesia: The Influence of Gender and Social Desirability Response Bias
dc.type Article en
dc.identifier.urn URN:NBN:fi:jyu-201010052928

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