Do You Trust Your Boss? – A Jungian Analysis of Leadership Reliability in CSR

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dc.contributor.author Ketola, Tarja
dc.date.accessioned 2010-10-04T09:36:56Z
dc.date.available 2010-10-04T09:36:56Z
dc.date.issued 2006
dc.identifier.citation Ketola, T. (2006). Do You Trust Your Boss? – A Jungian Analysis of Leadership Reliability in CSR EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 11  (2).  Retrieved from
dc.identifier.issn 1239-2685
dc.identifier.uri http://hdl.handle.net/123456789/25379
dc.description.abstract It is essential for corporate social responsibility that staff can trust its leaders. This paper argues that trust in leaders depends on the relationship between the leader’s values, words and actions. If they are in line, employees can trust the leader. If they are not, distrust prevails. Five alternative relationships between values, words and actions can be identified: (1) values = words = actions; (2) values = words != actions; (3) values != words = actions; (4) values != words != actions; and (5) values = actions != words. They can be analysed and interpreted through the Jungian concepts of ego, persona (public ego), shadow and self. In alternative (1) leaders’ Jungian ego has developed into a strong self. In alternative (2) leaders’ Jungian shadow directs their ego. In alternative (3) leaders’ Jungian persona directs their ego. In alternative (4) leaders’ Jungian shadow has overcome their ego. In alternative (5) leaders’ Jungian persona and shadow together direct their ego. This paper provides the rationale for and the descriptions and examples of these five alternatives, and shows how leaders can reach the ideal leadership state of values = words = actions, which makes the staff and external stakeholders trust them. en
dc.language.iso eng
dc.publisher Business and Organization Ethics Network (BON)
dc.relation.ispartofseries EJBO - Electronic Journal of Business Ethics and Organization Studies
dc.relation.uri http://ejbo.jyu.fi
dc.subject.other Jung en
dc.subject.other leadership en
dc.subject.other reliability en
dc.subject.other trust en
dc.subject.other CSR en
dc.subject.other johtajat en
dc.subject.other luotettavuus en
dc.subject.other luottamus en
dc.subject.other sosiaalinen vastuu en
dc.title Do You Trust Your Boss? – A Jungian Analysis of Leadership Reliability in CSR
dc.type Article en
dc.identifier.urn URN:NBN:fi:jyu-201010042891

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