Society Versus Business Organization: The Strategic Role of Marketing

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dc.contributor.author Modesto Veludo-de-Oliveira, Tânia
dc.date.accessioned 2010-10-04T08:54:09Z
dc.date.available 2010-10-04T08:54:09Z
dc.date.issued 2006
dc.identifier.citation Modesto Veludo-de-Oliveira, T. (2006). Society Versus Business Organization: The Strategic Role of Marketing EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 11  (1). Retrieved from http://ejbo.jyu.fi
dc.identifier.issn 1239-2685
dc.identifier.uri http://hdl.handle.net/123456789/25374
dc.description.abstract This paper is intended to discuss the role of business organization within society, contributing to the theoretical and managerial understanding of this matter. Concepts of strategic marketing and societal marketing are presented and comparatively analysed. In addition, corporate positioning based on social responsibility is examined. The author believes that managers should accept the challenge of balancing the interests of society with those of organizations, trying to reach the best relationship between them. en
dc.language.iso eng
dc.publisher Business and Organization Ethics Network (BON)
dc.relation.ispartofseries EJBO - Electronic Journal of Business Ethics and Organization Studies
dc.relation.uri http://ejbo.jyu.fi
dc.subject.other society en
dc.subject.other business organization en
dc.subject.other societal marketing en
dc.subject.other strategic marketing en
dc.subject.other roles en
dc.title Society Versus Business Organization: The Strategic Role of Marketing
dc.type Article en
dc.identifier.urn URN:NBN:fi:jyu-201010042885

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