Pharmaceutical Marketing - Time for Change

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dc.contributor.author Buckley, Joan
dc.date.accessioned 2010-10-04T05:51:58Z
dc.date.available 2010-10-04T05:51:58Z
dc.date.issued 2004
dc.identifier.citation Buckley, J. (2004). Pharmaceutical Marketing - Time for Change. EJBO - Electronic Journal of Business Ethics and Organization Studies, Vol. 9  (2).  Retrieved from http://ejbo.jyu.fi
dc.identifier.issn 1239-2685
dc.identifier.uri http://hdl.handle.net/123456789/25358
dc.description.abstract This paper reviews current marketing practices in the pharmaceutical sector, and their impact on consumer and doctor behaviour. It identifies negative impacts which include misleading advertising, disease mongering and escalating costs. It argues the need to move from industry self-regulation to an independently monitored code of practice for pharmaceutical marketing. en
dc.language.iso eng
dc.publisher Business and Organization Ethics Network (BON)
dc.relation.ispartofseries EJBO - Electronic Journal of Business Ethics and Organization Studies
dc.relation.uri http://ejbo.jyu.fi
dc.title Pharmaceutical Marketing - Time for Change
dc.type Article en
dc.identifier.urn URN:NBN:fi:jyu-201010042872

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