Traveller and fan identities of the Finnish football fans

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dc.contributor.author Tikander, Juha
dc.date.accessioned 2010-09-22T11:26:33Z
dc.date.available 2010-09-22T11:26:33Z
dc.date.issued 2010
dc.identifier.uri http://urn.fi/URN:NBN:fi:jyu-201009222690 en
dc.identifier.uri http://hdl.handle.net/123456789/25127
dc.description.abstract This research deals with the Finnish football fans and their motives to travel and follow sports. The reason for studying this area is to increase information and knowledge about the consumer behaviour of sport fans. Special attention is paid to the question of why fans behave the way they do. What factors affect fans’ decision making processes when they travel? Does sport have an influence on the travelling process? Are there any similarities between the reasons of travelling and attending sport events? In this study sport fans are divided into different fan types according to their motives to attend sport events as spectators and in different traveller typologies according their motives to travel abroad. The research was conducted as an online survey. The survey was posted to the active Finnish online football discussion forums, Futisforum and Futisforum2 and e-mail posted to the ELK (Finnish association of English league supporters) and SMJK (Official supporters club of Finnish national football team). The results were analysed using the quantitative methods, such as factor analysis and cross tabulation. The results of the research show that football fans are rather active travellers. For many fans attending a sport event is a reason to travel abroad. In addition, merely the possibility to attend a sport event had a definite influence in planning a trip abroad. The results also reveal that for the most Finnish football fans attending a sport event is a social activity. In fact it seems that the whole idea of being a fan is heavily based on its social nature. For most fans travelling seemed to be a good way of spending time with the family and friends. The reasons for travelling and attending sport events were strikingly similar. Besides gaining social experiences the main reasons for participating in sport events were entertainment value and new experiences. Based on this study it can be concluded that sport has an influence on fans’ decision making process when the decisions of the travel destination are being made. The study also indicates that reasons to travel and reasons to attend sport events are very similar to the fans. However, Finnish football fans can not be seen as a homogeneous group as they have multiple traveller and fan identities. The clear majority of the fans is, however motivated about new experiences, socialising and entertainment when travelling or attending sport events as spectators.
dc.format.extent 93
dc.language.iso eng
dc.rights This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited. en
dc.rights Julkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty. fi
dc.subject.other event sport tourism
dc.subject.other event sport tourism
dc.subject.other sport fan
dc.subject.other sport fan
dc.subject.other fandom
dc.subject.other fandom
dc.subject.other football
dc.subject.other football
dc.title Traveller and fan identities of the Finnish football fans
dc.type Book en
dc.identifier.urn URN:NBN:fi:jyu-201009222690
dc.subject.ysa liikuntatapahtumat
dc.subject.ysa fanius
dc.subject.ysa ihailijat
dc.subject.ysa matkailu
dc.subject.ysa jalkapallo
dc.type.dcmitype Text en
dc.type.ontasot Pro gradu fi
dc.type.ontasot Master's thesis en
dc.contributor.tiedekunta Liikuntatieteellinen tiedekunta fi
dc.contributor.tiedekunta Faculty of Sport and Health Sciences en
dc.contributor.laitos Liikuntatieteiden laitos fi
dc.contributor.laitos Department of Sport Sciences en
dc.contributor.yliopisto University of Jyväskylä en
dc.contributor.yliopisto Jyväskylän yliopisto fi
dc.contributor.oppiaine Master's Degree Programme in Sport Science and Management en

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