- Selaus asiasanan "marketing communications" mukaan
Aineistot 1-4 / 4
(University of Jyväskylä, 2014)
(EuroMed Press, 2011)The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. With recent advances in information and communications technology, especially in ...
(2015)The discipline of marketing has gone through some major changes over the past couple of decades. The power is moving away from companies to consumers, who are playing a more significant role than ever before. Furthermore, ...
(Emerald Group Publishing Limited, 2015)Purpose – The purpose of this paper is to provide insights into the utilization and goals of digital marketing, and examines factors that influence the adoption and use of digital marketing channels in SMEs. Design/m ...