Young Consumers’ Boycotting Profiles in the UK and Finland : A Comparative Analysis

Abstract
This study uses latent profile analysis to identify boycotting subgroups within Finland and the UK and to explore their potential differences across countries. These subgroups are based on how young British and Finnish consumers assess that reference groups and their personal experiences have influenced their boycotting decisions. This study is based on comparative data obtained from the UK (n = 1,236) and Finland (n = 1,219). We identified four boycotting profiles: unlikely to be influenced, influenced by personal things, likely to be influenced, and moderately likely to be influenced. Our findings are especially relevant to consumer researchers, brands, and companies.
Main Authors
Format
Articles Research article
Published
2022
Series
Subjects
Publication in research information system
Publisher
Routledge
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-202301311543Use this for linking
Review status
Peer reviewed
ISSN
0896-1530
DOI
https://doi.org/10.1080/08961530.2022.2140465
Language
English
Published in
Journal of International Consumer Marketing
Citation
  • Tuominen, J., Rantala, E., Tolvanen, A., Luoma-aho, V., & Wilska, T.-A. (2022). Young Consumers’ Boycotting Profiles in the UK and Finland : A Comparative Analysis. Journal of International Consumer Marketing, Early online. https://doi.org/10.1080/08961530.2022.2140465
License
CC BY-NC-ND 4.0Open Access
Funder(s)
Research Council of Finland
Research Council of Finland
Funding program(s)
Academy Programme, AoF
Strategic research programmes, AoF
Akatemiaohjelma, SA
Strategisen tutkimuksen ohjelmat STN, SA
Research Council of Finland
Additional information about funding
This work was supported by the [The Academy of Finland] under Grant [320370] and [The Strategic Research Council] under Grant [327237].
Copyright© 2022 Taylor & Francis Group, LLC

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