As the Editor in Chief of Biological Conservation, one of the leading journals of the field, I will outline the major directions of the journal and provide future authors with a tool box to help them with their submission. What is the scope of the journal? Is biological conservation the right target for my paper? What are the key messages to keep in mind when preparing my manuscript for this journal? Is their any specific type of findings that should be promoted or avoided to maximize the probability of having my paper accepted? I thought about these questions both as an author and as an editor and I want to share and discuss this experience of the publication process in conservation.